What trends can we expect to see in the world of journalism in 2025? From finding ways to make AI work for journalists and combating the issues of news fatigue and influencer news reporting, we take a look at how these challenges will result in innovations and new trends in journalism.
Working with AI
2025 is likely to be the year we genuinely start to see what kind of impact generative AI will have on journalists. But AI technology is not going anywhere, and understanding how to harness it rather than fight against it will be key. Rather than a battle between journalists and AI, it could be used to lighten the load of research and tasks such as metadata creation and tagging.
Preventing News Fatigue
News fatigue is more than a buzzword. It is a genuine experience for many people as we face round-the-clock news about an increasingly unsettled global outlook. Journalists and news platforms will have to come up with innovative ways to combat such fatigue, whether it’s releasing bite-size daily news bulletins or perhaps fewer but more in-depth reports or maybe by utilising more varied media such as podcasts and videos and focusing on more positive news.
The Rise of the Influencer
In recent years, there’s been a significant rise in people getting their news from online influencers and content creators rather than from traditional news outlets. This poses major concerns about accuracy and accountability unless the person giving the news is a qualified journalist. However, it’s expected that trained journalists may try to catch up with this trend by breaking away from their relationship with news outlets and going alone as an independent source of news, thus becoming influencers themselves. This might also see a rise in attendance on journalism courses, such as those offered by newsassociates.co.uk/journalism-courses, as those who are already established as influencers look to gain credibility.
From AI to news fatigue and the rise of the influencer, what happens in 2025 will emerge from the challenges faced by traditional journalism. The resultant innovations will be what fuels the trends in the years ahead.