After you have enlisted the services of your chosen Yorkshire Web Design company to create your business website they will contact you to discuss your overall design ideas as well as ways in which you can maximise your efforts in getting more conversions on your pages. Here are some of the areas that they may discuss with you.
Finding the right people
While you might think any traffic is worth the effort, what you actually want is relevant visitors to your site, who are more likely to take the actions you want. Investing time in writing blogs about concept cars may be interesting and may increase your ranking on Search Engine Results Pages (SERPs), but it isn’t necessarily going to get you more people who are interested in buying your products or services.
Focus instead on creating content which includes keywords that are likely to be in the searches your potential customers are making
Get leads on every page
Make it easy for potential customers to contact you by putting a form on every page of your website. Keep it simple and short so it doesn’t become off-putting, but position it in easy sight. Make your calls to action clear and try different colours, font sizes and placement of buttons to boost conversion rate. Forbes says that using buttons instead of text links can boost clicks by up to 45%. If you want people to call you instead of filling in a form, display contact information and make it easy for people to click to call you if they are browsing on the mobile device.
Building trust so visitors buy
Getting people to your site is only half the job. To turn visits into sales, the site needs to earn trust and show visitors you sell something they want. Clarity comes first. It should be easy to see what you sell and how to buy it. Too much information or a chaotic design overwhelms people, so use short words, consistent colours and clearly labelled buttons and links.
Show your expertise without talking down to people. Qualifications, awards and simple explanations of how your product or service works all help. Positive reviews matter too, so give them a tidy, easy-to-find section on the site.
Make sure the site works well on phones, as many people browse on smaller screens rather than computers. Finally, focus your promotion on your most popular content through social media and banner adverts, rather than trying to push everything at once. Clear signposting to popular products and steady trust-building are what turn clicks into sales.
Mid-level pages that convert visitors
The category and section pages that sit between your homepage and individual products or services often decide whether visitors keep going or leave. Start by deciding which categories your information naturally falls into, in line with your products, services and values. Talk it through with your team, look at competitors and think about what visitors will find easiest to browse.
Keep these pages simple. It is tempting to tell the whole story, but too much text leads to confusion, and visitors tend to skim heavy blocks of copy. Aim for a clean balance of text, images and graphics, use bullet points where they help, and keep the layout consistent across every page at this level, because inconsistency looks unprofessional.
Match each page to one main keyword, used prominently in the H1 and naturally throughout, with a few related secondary terms. Keyword research tools will show search volumes, and the phrase you expected to be best is not always the right one. Make sure no two pages target the same keyword, as they can compete with each other and drag one down in the rankings.