If you are planning to set up a Shopify store, you will likely be feeling a mixture of excitement and nervousness. By understanding the basics of Shopify, you can help avoid the pitfalls and get your venture off to a good start.
Check the display
You will want your Shopify store to look as good as possible. But you need to remember that not all customers will shop on the same device, with many using their mobile phones for both browsing and shopping. This means you need to check how your store appears on a mobile screen and also how easy it is to navigate. From a chopped-off picture to a missing call-to-action, check if there are problems you need to fix to optimise the store for a mobile screen.
Don’t customise the theme
There are many ways to bring the individual touch to your Shopify site without tinkering too much with the theme. The right choice of images, for example, can do far more to represent your brand. While it may be tempting to customise the theme, try to avoid it. Unless you know what you are doing, you are unlikely to be able to create anything better than the theme installed. If you do want to make changes, your best option for a high-quality Shopify website design, is to use a professional service such as https://www.etempa.co.uk/shopify-web-design/.
Use a text logo
You will definitely want a logo on your site, but creating one with graphics is hard if you have no professional design experience. It can be tempting to experiment with a logo maker, but it is likely that it will instantly mark you out as an amateur. However, a text logo can look very striking and is much easier to create. See for examples of how instantly recognisable a text logo can be.
Install ready-made products
Print-on-demand products or drop-shipped products are ready to go and you do not need to worry about inventory. As you only pay for the product once it’s sold, this is the most cost-effective way of getting started.