SEO strategies are incomplete without setting SEO goals. Setting SEO goals is crucial. They should be aligned with your business’s overall objectives. For help from a Web Design Cheltenham firm, contact /www.absolutecreativemarketing.co.uk/web-design/cheltenham
- Encourage key stakeholders to buy in
- You can use them to help formulate your SEO strategy
- You can achieve your goals
What metrics should you use to measure SEO?
Setting goals can be a tedious task, but measuring them will help you progress in SEO over time. What metrics should you use to measure performance?
- Keywords
- Organic traffic
- SERP results
- Page time
- Engagement rate
- Click-through rate
- Brand awareness
- Leads and revenue
- Domain authority
Examples of SEO objectives
It is important to set realistic goals and KPIs. You’re starting at zero – that is, you have no experience. If you are just starting out with SEO, then your numbers should be modest but ambitious.
You can be aggressive in your goals if you are already using SEO. But, base them on the existing data. Set unrealistic percentages and you will be disappointed.
Here are some examples of SEO goals that you can use as a reference to set relevant objectives for your business or website.
- Within nine months, move 50% of the top 20 keywords to the first page of Google. This goal focuses on ranking.
- Increase organic website traffic by 25% in the fourth quarter and 20% in the third quarter.
- The goal is to increase your SEO market shares from 3% in the current financial year to 5% by next year.