What to consider when selecting images for your website

Posted on:July 31, 2022


When a Web Design Glasgow company like https://www.design-hero.com/web-design/local-web-agency/glasgow/ is creating your business website you will want to think about what imagery you want them to include on the site. There are a number of things that you need to consider in order to get this right.

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Knowing who our target audience is will help you to select the right imagery. If your product is tailored towards the over 50s, you won’t want to be using images of 20 year olds on your site. The more you know about your target audience the more informed a decision you will be able to make.


Images help to make emotional connections with our audiences. This means that you should carefully think about how you want people to feel when they visit your site and pick images that link to this.

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Having branding guidelines in place will also help you to stick to the strategy that you have in place for your brand. For example you might want your brand to feel light and airy and as such you will pick imagery that relates to this. You would probably avoid imagery that was harsh in colour or in the lines and structure that is portrayed.

Stock or not

Stock images can be a great option when you are first starting out with your website but you may want to move over to some more brand specific imagery at some point.