Web design of the future

Posted on:May 4, 2020

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With its roots firmly in the 1960s, the Internet gained traction in the 1990s and brought with it a wave of technological advances and innovation beyond the imaginations of many, just a few decades earlier.

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Rapid growth and expansion across the technology sector now means that smart devices have become an integral part of daily life, and the devices we use are becoming lighter and faster every year. We live in an age where there is an app to help us complete almost every task we need to do, which means that mobile technology won’t be going anywhere in a hurry.

As we become more familiar with technology, we are coming to expect it to be as aesthetically pleasing as it is functional. This means that the web design industry must be totally in sync with emerging technologies more than ever before.

Current web design trends

High quality web design agencies understand how to design and build a website that will allow individuals to positively engage and efficiently access the information they seek. Single page and responsive designs are extremely popular because they work on the laptops, tablets and desktops we currently use daily. Today’s screens display documents digitally, but what happens if these types of devices become a thing of the past?

Web design in the future

In as little as two decades, we could be interacting with technology in entirely new ways. Advances in contextual computing mean that technology is beginning to understand the needs of humans and artificial intelligence is making huge strides forwards. Web design will also evolve and as Tech Crunch highlights, the importance of design is only going to increase.

More and more companies are also becoming aware of the importance of overall business branding and incorporating this into their website messages. If you are struggling with brand awareness it is worth consulting with a Brand Strategy Agency such as Really Helpful Marketing who will be able to help you develop an idea of your branding from an external perspective which you can then reflect in your website design.

Websites in the future may be able to completely transform themselves to meet the unique needs of each individual visitor to the website, or virtual reality may become more integrated, allowing individuals to step inside a virtual store to try on clothes or interact with products before making a purchase.

Web designers will be at the forefront of this innovation, keeping one step ahead of technology to make the most out of the Internet as a platform. Technology has evolved hugely over the last few decades and its growth isn’t going to slow now, especially as there are now so many exciting avenues to explore.